Sleeve A Message

A customized website solution for improved ecommerce functionality, technical issue resolution, and CRM integration.

Client

About Sleeve a Message

Sleeve a Message stands as a remarkable embodiment of purposeful innovation. Rooted in transforming ordinary coffee sleeves into powerful mediums for spreading messages, this organization seamlessly blends environmental consciousness with impactful communication. Through its ingenious approach, Sleeve a Message not only elevates the aesthetics of coffee cups but uplifts lives and spreads meaningful stories, all while contributing to a more compassionate and connected world.

hand holding a cup personalized by sleeve a message

Our approach

Technical SEO

Technical SEO involves optimizing a website's technical elements that influence its evaluation and ranking by search engines like Google. Revamping Sleeve a Message's website entailed various enhancements to improve user engagement and sales management while addressing lingering technical SEO concerns that were impeding organic search rankings. Factors include mobile adaptability, security protocols, loading speeds, user experience, broken links, sitemaps, content hierarchy, URL configuration, and numerous other considerations, all of which informed our website's redesign in alignment with our steadfast commitment to best practices for tailored website development.

CRM and Ecommerce Integrations

To optimize the e-commerce facet of the platform, we undertook a series of tailored integrations to align with Sleeve a Message's operational goals and customer experience. Our team crafted bespoke integrations with Salesforce, their existing order and account management solution, streamlining data and order synchronization. Leveraging the WooCommerce plugin for e-commerce functionality, we extended its capabilities by seamlessly incorporating diverse payment gateways, such as PayPal, which is not native to WooCommerce. Additionally, a Mailchimp integration facilitated the collection of new email addresses and customer insights, fortifying their email marketing initiatives.

Custom Illustrations and Improved UI Design

We aimed to infuse the website redesign with the same sense of enjoyment found in Sleeve a Message's product designs. To achieve this, we meticulously crafted unique illustrations and icons that guide users seamlessly through different content sections. These visual elements enhance the overall UI design and accentuate the meticulously structured content hierarchies implemented across the entire site, ensuring a captivating user experience on every page.
custom icons designed for website

Results

The freshly unveiled visual design of the website sparks enthusiasm among both new and existing customers, effectively highlighting Sleeve a Message's products.

Complementing this vibrant outlook, the adept technical framework and seamless integrations contribute to the team’s streamlined management of customer orders and product portfolios. Since the site’s launch, we’ve observed a remarkable surge in the brand’s keyword rankings, propelling their new website several notches higher on search engine results pages, solidifying the success of this transformational journey.

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