Club Fitness

Creating an organized, purposeful website to showcase their offerings, inspire new members to join, and allow easy access to information.


About Club Fitness

Operating across 19 locations throughout the St. Louis area, Club Fitness stands out as a highly frequented health and fitness establishment, boasting top-notch workout facilities and comprehensive individual and group training sessions conducted by certified instructors. Varied membership tiers are available, solidifying its reputation as an exceptional value gym in the area, combining competitive pricing with a wide range of amenities. Their distinctive ownership model combining local and employee ownership reflects their commitment to the local community. Embracing the moniker of the “gym for every body,” Club Fitness centers are meticulously crafted to assist all visitors in achieving their fitness aspirations, regardless of fitness level.

mockup of club fitness website on laptop and mobile devices

Our approach

At-Home Virtual Studio

As our content and design teams strategized for Club Fitness's new website, our development team simultaneously introduced the "At Home Virtual Studio" on their current site. This member portal enabled remote participation in trainer-led classes—a vital solution during lockdowns. Working within the confines of the existing website, our team ensured easy access for members and facilitated online enrollment for new members, while most gyms experienced a temporary closure.

Improved UI Design

The objective of the new website was to establish a central platform for Club Fitness's member services, client onboarding, class schedules, and gym locations. Additionally, it was a priority to highlight the Club Fitness brand and its commitment to the community while addressing diverse member requirements. Given members' active lifestyles, our team meticulously crafted the new site to be mobile-responsive and user-friendly across various devices. Our UI design approach is centered on creating an appealing, intuitive, and accessible site catering to a wide range of new and returning users.

POS/CRM Integration

The new website required POS integration to streamline new member enrollment, membership fee transactions, and account adjustments. The St Louis Web Design team seamlessly integrated these functions into the front-end and back-end, incorporating CRM integration to capture every opportunity, empowering the company with essential customer service and sales tools.

Find a Club Feature

Incorporating the "Find a Club" feature ensured prospective clients and existing members could easily locate their nearest club. This map search, driven by zip codes, provided a user-friendly way to identify nearby Club Fitness locations and access key details for each club, such as amenities, photos, operating hours, contact info, and downloadable class schedules, enhancing their overall experience.


While the previous Club Fitness website held decent rankings for specific local keywords, our objective in the new website construction was to sustain and elevate these rankings. Additionally, we aimed to enhance rankings for new terms. Creating dedicated pages for locations, classes, and distinctive Club Fitness services allowed us to leverage keywords competitors might have overlooked, optimizing our SEO strategy.
screen grabs of how to find a club fitness location


Within only a matter of weeks, the website experienced a substantial rise in organic rankings for valuable keywords, establishing a robust foundation for future growth.

The Club Fitness team began seeking an upgraded, reimagined website. Ultimately, they achieved that goal and gained an unforeseen addition in the form of the At Home Virtual Studio feature, conveniently timed to attract prospective members eager to kickstart their New Year’s resolutions.  Furthermore, the “Testimonials” page witnessed increased traffic and user engagement. The strategic incorporation of the “Free VIP Pass” call to action across multiple pages continues to foster the daily expansion of potential Club Fitness clientele.

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