Oakline Construction Group

Strategic branding and purposeful web development laid the groundwork for measurable growth.

Client

About Oakline Construction Group

This new entity brought together decades of experience and a shared commitment to delivering high-quality construction services with integrity. With the launch of its national and interior remodel divisions, Oakline positioned itself to serve a wider audience while remaining grounded in its values. Their earthy, modern brand identity reflects their mission to be “Rooted Through Integrity”—bringing clarity, confidence, and craftsmanship to every project.

Tablet showing the Oakline Construction webpage. Features text on creating inspiring spaces and a lit-up building facade image. Includes project stats and a "Learn More" button.

Our approach

Custom Website Development

We built a fully custom WordPress website that puts performance and flexibility front and center. Designed with ADA compliance and mobile responsiveness in mind, the site gives Oakline’s internal team an intuitive CMS for easy updates. Custom templates allow for seamless content growth, including flexible service pages, team bios, and downloadable case study PDFs—all designed to support long-term scalability without sacrificing design integrity.

Content Strategy

Our content strategy focused on clarifying Oakline’s offerings while showcasing the human side of the brand. We wrote service pages for design-build, pre-construction, and construction planning services—avoiding the all-too-common “we do everything” tone. We also spotlighted company leadership with bios for Matt and Tim McClain and highlighted the entire team to support recruitment. Core values and mission were woven throughout to help visitors understand what Oakline stands for.

Visual Design

Our content strategy focused on clarifying Oakline’s offerings while showcasing the human side of the brand. We wrote service pages for design-build, pre-construction, and construction planning services—avoiding the all-too-common “we do everything” tone. We also spotlighted company leadership with bios for Matt and Tim McClain and highlighted the entire team to support recruitment. Core values and mission were woven throughout to help visitors understand what Oakline stands for.

UX & Accessibility

From the start, we made sure the site’s user experience would support each of Oakline’s core audiences. The sitemap was structured for easy navigation by subcontractors, team prospects, and potential clients. CTAs were clearly defined—from case study downloads to contact forms and team info—while accessibility best practices ensured the experience was inclusive and functional. Instead of generic messaging, the content speaks directly to each audience’s needs, giving the site clarity and purpose.
Oakline Construction Group branding graphic with a green oak leaf logo. Icons depict construction tools and documents. Color swatches include Light Gray, Earthen Gray, OCG Green, and Charcoal Gray, conveying a professional tone.

Results

The Oakline Construction Group website has established a unified brand presence, strengthened audience clarity, and created a scalable foundation for continued growth.

Early feedback from the Oakline team has been overwhelmingly positive, with internal stakeholders excited to direct traffic to the new site. While long-term data collection is still in progress, early engagement signals strong momentum. We are proud to have been part of this pivotal rebrand, and we’re ready to help other industrial and construction brands build a stronger digital presence—brick by brick.

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